Understanding Inbound vs Outbound Marketing – A Definitive Guide.

Inbound vs Outbound Marketing
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Okay so you are now reading this article finally, I assume that you might have searched (Inbound) for this article or its related term or this article might have been pushed to you (Outbound) via an Ad or notification or even a message.

The idea is that you’re still reading this article no matter what the source. I assume you wanted to know about whats Inbound vs Outbound Marketing? Which form of marketing is better? or even What are the main differences between Inbound and Outbound Marketing?

To begin answering your questions I would say that if we really want to divide the marketing world or its strategies into two, then it would first be divided into Inbound and Outbound Marketing. Both are very crucial and important aspects for marketers to learn and understand.

What you’ll learn after reading this Blog.

Inbound vs Outbound Marketing

The main difference between the two types of marketing lies in its approach or say the method in reaching and getting the customers. Inbound Marketing involves getting customers via creating meaningful content according to the customers’ wants and needs. So if the customers search for their wants or need, your solution to their problem pops up. You can create content via blogs, articles, guides, webinars, podcasts, youtube videos and etc. Outbound Marketing also called interruption marketing on the other hand involves strategies where you reach out directly to customers via cold calling, billboard Ads, Emails, In-person meets, and etc. Here reaching the approach lies in creating an audience persona and reaching out to maximum people to get customers.

Know-How CyberClick has differentiated between the two types.

Inbound vs OutBound Marketing

Inbound Marketing

So here now we will cover the details of Inbound Marketing. As mentioned above Inbound Marketing is the process via which you attract your customers by creating content. Since we all know that majority of the customers in the post-covid world search for their needs and want online before visiting a brick and mortar store, therefore being found online becomes of utmost importance these days.

Here is where Inbound Marketing plays the role, being present Online is now not just the solution, but marketing your products and services via Inbound Content will help you generate leads and eventual conversions.

There are many via to do Inbound Marketing, for starters you can start by writing blogs and creating social media posts. Social media Algorithms are designed for their users’ wants and preferences, so if your piece of content is really relevant for them then definitely you’ll reach your customers. Similarly with search, if you’re doing proper research on keywords and writing topics on them then your article might serve the needs of your customers and your Company will get recognized.

Inbound Marketing

How Inbound Marketing Works?

Suppose one day you searched for the Keyword Best Social Media Scheduling Tool, you will get instant answers to your search in form of Actual Tool companies or suggestions via blogs explaining the pros and cons of each social media tool. You eventually clicked on a tool website – Hootsuite.

Now you will explore the features and pricing of the tool. After exploring all of them, you would like to try the tool out first before paying even a penny. So here Hootsuite will provide a free 30-day trial where you can use the Tool and check out its features for free.

You initially had a demand for a Social media Scheduling tool, this demand was met via answers given by the search engines, now you wanted to try the tool, this demand was also met by Hootsuite.

You are fully satisfied and would love to try, so you enter your details for the free trial. Hootsuite on the other hand now knows that there is a prospective buyer out there and has organically searched and even applied for a free trial.

Here half the marketing battle has been done, and if in case after 30 days the user doesn’t purchase the product then Hootsuite can email or contact the user offering something special in order to convert the user.

Benefits

  • It helps in building customer trusts and relations. You educate your customers first and show your expertise before asking Business.
  • Blogs and Videos, or Content remains relevant even when the Marketing has been stopped. You need to update your Content to some extent.
  • Inbound Marketing is about creating, the content be used and repurposed at all stages of sales funnel.

Challenges

See now you have understood what Inbound Marketing is, so let’s talk about the challenges you might face when creating Inbound Strategies. First and foremost one needs to understand that Inbound Marketing requires lots of patience. You might not get results even after months. The key here is to be consistent with Content creation. Secondly, there is a problem with measuring your Inbound Marketing efforts. Inbound Marketing adds value over time and it would become hard to measure the results of your efforts.

Example: If you’re into Marketing then you might have heard about Neil Patel and his blog about Digital Marketing, he started writing blogs and doing SEO when he was 16, so for years his blogs did not get that amount of traffic that we see today. Neil today ranks for almost all the keywords related to Digital Marketing.

So therefore it took a lot of effort and patience to succeed in Inbound Marketing.

Outbound Marketing

Okay, now comes Outbound Marketing. See I have already mentioned what’s the gist of Outbound Marketing above. But here I will go in-depth to explain the key concepts of Outbound Marketing.

The idea behind Outbound Marketing is to reach the maximum number of customers and know whether if they are interested or not in purchasing the product or service. It involves conducting in-person meets, cold calls, emails, billboard advertisements, Social and PPC Ads also. A huge sales team has to be appointed in order to reach the maximum number of customers. The larger you expand your reach to customers the higher the chance of getting conversions.

Here the consumers are not even aware of the solution of even if they have a problem to be solved. The Business Development or sales team plays a crucial role here. They tell the customers about the solution and may even explain the problem. This helps in demand generation also at times.

Digital Ads are popped and shown to the users even when they are browsing for any solution.

Outbound Marketing

How Outbound Marketing Works?

Suppose One day a Father was driving home and it was a period when Covid was struck. While driving home, he saw a billboard regarding Online Education for kids. Apparently, the Father has a kid at home who is not going to school due to Covid and is wasting his time playing video games at home. The Father saw the Billboard but soon forgot about it.

Then one fine day while watching Television he saw again a commercial relating to Online Education for Kids. This time recalled the last billboard and also discussed the issue with his Wife. Then finally after 2-3 days, there was a Newspaper Ad with contact details for free demo classes for Kids. The first Ad generated Awareness, the second Ad generated interest and the Final Advertisement caused the conversion.

Though the marketing world doesn’t work so smoothly, this was a fair example to show how Outbound Marketing works.

Benefits

  • It can generate instant results for the campaigns.
  • It helps in bulding product awareness and demand generation. Since you reach new customers which you haven’t heard of
  • People are so accustomed with Outbound or Traditional Marketing of Newspaper Ads and Billboards. That they know their will be Ads and will eventually trust those Ads, Unlike Ads shown through new technologies.

Challenges

  • Outbound marketing is difficult to get right. It’s tough to reach new customers, therefore one can say it’s more generalized.
  • Also, it’s difficult to measure, You cannot measure the impact of a billboard, newspaper, or TV Ad in strict terms.
  • Outbound Marketing is costly in comparison to Inbound, travelling to trade shows, paying for billboards and etc is costly
  • Popping up Ads to consumers sometimes does not help since consumers are becoming more smart these. They would rather mute Ads or apply an Ad blocker.

To conclude here I would say that both types of Marketing are unique in their own self, it basically depends upon the type of Product or service which the Company or Brand wants to sell. Often Marketing budgets are split between the two types of Marketing. Let me know in the comment box about which type of Marketing you would prefer for your Product or Service and why?

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