B2B Buyer’s Journey: The Transformed relationship between Buyers, Marketers, and Salespeople.

There are many articles on the internet that talk about the b2b buyer’s journey and ways about how one can master the B2B Buying process. But none tackles the issue of the changed b2b Marketing dynamics over the past 10 years which has changed completely the way Buyers, Marketers and Salespeople Interact. Today I would… Continue reading B2B Buyer’s Journey: The Transformed relationship between Buyers, Marketers, and Salespeople.

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