Since the inception of the internet, private browsing and internet privacy was a concern which many had overlooked. But in the past decades, we have witnessed increasing calls and shout-outs for a private and secure internet. According to a media report by Dentsu – The Cookieless World, Across the Globe, 91% of the consumers are… Continue reading Path to Internet privacy and Private browsing
There are many articles on the internet that talk about the b2b buyer’s journey and ways about how one can master the B2B Buying process. But none tackles the issue of the changed b2b Marketing dynamics over the past 10 years which has changed completely the way Buyers, Marketers and Salespeople Interact. Today I would… Continue reading B2B Buyer’s Journey: The Transformed relationship between Buyers, Marketers, and Salespeople.
The Volkswagen’s Campaign The Last Mile ” gave a Tribute to the Classic and unforgettable ‘Volkswagen’s Beetle. Every Person who has owned a Beetle in their lifetime, This Volkswagen’s Campaign is for you to remember the classic and memorable moments of this beautiful car which had a strong bond connected with you for past years.… Continue reading Volkswagen’s Campaign titled ‘The Last Mile’ showcases the classic style of Beetle.
Okay so you are now reading this article finally, I assume that you might have searched (Inbound) for this article or its related term or this article might have been pushed to you (Outbound) via an Ad or notification or even a message. The idea is that you’re still reading this article no matter what… Continue reading Understanding Inbound vs Outbound Marketing – A Definitive Guide.
Heinz Ketchup recently launched a petition where they ask Hot Dog and Bun Companies to sell an equal number of hot dogs and Buns. This effort is time towards the National Hot Dog Month in July. Heinz is trying to drive traffic towards its HeinzHotDogPact.com website, where the user can sign the petition. Heinz’s latest… Continue reading Heinz ketchup calls on Hot Dog and Bun Companies to sell equal packages
The Pandemic has taken a toll on the lifestyles and habits of the consumer population. With Consumers now taking shifts ranging from environmental concerns to adopting altruism, Brands need to more conscious of their message and the ecological and psychological impact their products create. A Godrej Survey named Little Things we do highlight how the… Continue reading Learn how the Gen Z and Millenials responded to the Lockdown: Godrej Survey.
The Month of June is celebrated as the ‘Gay Pride Month‘ in many parts of the world. This month is primarily celebrated to commemorate the discrimination and ostracization the LGBTQ community has faced. The whole month of June is dedicated and planned for get-togethers and nationwide parades, dedicated towards the LGBTQ community. Origins of the… Continue reading Pride Month 2021 – Origins and Significance
OkCupid, An Online Dating App, owned by the Match Group, who owns Tinder, Hinge and Plenty of Fish. OkCupid asks for more information than just a selfie for better match-making allowing the users to freely display their identity. This Pride Month, OkCupid releases 60 new identities for it’s LGBTQ+ users; these include 20 sexual orientations,… Continue reading This Pride Month OkCupid Releases 60 new identities for its users
The Pandemic has made most of the Brands realize that its not just about selling their products now but also giving themselves a social identity and thereby standing with social causes. According to Gartner, 67% of the Gen Z population said that they won’t be purchasing from a Brand that does not align with their… Continue reading Meet this Organic Food Brand that distributed stocks worth Million to its employees
Campaign Name: #Abwaqthainchamakneka Campaign Conceptualized by Ogilvy India. Rin detergent featured Bhawani Devi, India’s first women Olympic Champion to Qualify for Tokyo Olympics 2021. Coming from a humble background and choosing a less played sport, Bhawani Devi had to not only overcome financial obstacles but also patriarchy led stereotypes. Hindustan Unilever’s Rin detergent campaign #AbWaqtHainBadalneKa… Continue reading Here is How Rin’s Ad Campaign Celebrates Empowerment featuring an Olympic Fencer