Understanding Inbound vs Outbound Marketing – A Definitive Guide.

Inbound vs Outbound Marketing

Okay so you are now reading this article finally, I assume that you might have searched (Inbound) for this article or its related term or this article might have been pushed to you (Outbound) via an Ad or notification or even a message. The idea is that you’re still reading this article no matter what […]

Heinz ketchup calls on Hot Dog and Bun Companies to sell equal packages

Heinz Ketchup

Heinz Ketchup recently launched a petition where they ask Hot Dog and Bun Companies to sell an equal number of hot dogs and Buns. This effort is time towards the National Hot Dog Month in July. Heinz is trying to drive traffic towards its HeinzHotDogPact.com website, where the user can sign the petition. Heinz’s latest […]

Learn how the Gen Z and Millenials responded to the Lockdown: Godrej Survey.

Consumer Trends

The Pandemic has taken a toll on the lifestyles and habits of the consumer population. With Consumers now taking shifts ranging from environmental concerns to adopting altruism, Brands need to more conscious of their message and the ecological and psychological impact their products create. A Godrej Survey named Little Things we do highlight how the […]

Pride Month 2021 – Origins and Significance

Pride Month History

The Month of June is celebrated as the ‘Gay Pride Month‘ in many parts of the world. This month is primarily celebrated to commemorate the discrimination and ostracization the LGBTQ community has faced. The whole month of June is dedicated and planned for get-togethers and nationwide parades, dedicated towards the LGBTQ community. Origins of the […]

This Pride Month OkCupid Releases 60 new identities for its users

OKCupid Releases 60 new identities

OkCupid, An Online Dating App, owned by the Match Group, who owns Tinder, Hinge and Plenty of Fish. OkCupid asks for more information than just a selfie for better match-making allowing the users to freely display their identity. This Pride Month, OkCupid releases 60 new identities for it’s LGBTQ+ users; these include 20 sexual orientations, […]

Here is How Rin’s Ad Campaign Celebrates Empowerment featuring an Olympic Fencer

Ad Campaign

Campaign Name: #Abwaqthainchamakneka Campaign Conceptualized by Ogilvy India. Rin detergent featured Bhawani Devi, India’s first women Olympic Champion to Qualify for Tokyo Olympics 2021. Coming from a humble background and choosing a less played sport, Bhawani Devi had to not only overcome financial obstacles but also patriarchy led stereotypes. Hindustan Unilever’s Rin detergent campaign #AbWaqtHainBadalneKa […]

B2B Buyer’s Journey: The Amazing Guide for Beginners

B2B Buyer's Journey

The World has seen very few years like 2020. Not only did we see highly unpredictable events but also the world as we knew back in 2019 has changed. This dramatic change has affected all walks of life and the functioning of Businesses in particular. Here we are going to address the B2B Buyer’s Journey […]