The Pandemic has made most of the Brands realize that its not just about selling their products now but also giving themselves a social identity and thereby standing with social causes. According to Gartner, 67% of the Gen Z population said that they won’t be purchasing from a Brand that does not align with their values and said also they won’t buy if their leadership is viewed negatively by them.
So, here is how this Organic Food Brand comes with a mission aiming at increasing their rural livelihood and creating more jobs for women in the village. Also, they want to leverage the power of communities to solve problems in healthcare and community building.
Two Brother’s Organic Food Brands started in 2014 with a Mission. As the Co-founder Satyajit Hange talks about distributing his stocks, he said that since the start of TBOF they were clear with this idea of distributing stocks, as most of our farmers our school dropouts who had to take to farming due to family needs have never seen anything above paychecks. Therefore here is how they wanted their co-farmers to not just be employees but also the Owners of TBOF.
Two Brothers Organic Farms over the past seven years have expanded their product variety to 24 products ranging from peanut butter, groundnut oil, traditional wheat flour, rich rice, jaggery and etc. Currently, TBOF is selling in 45 countries and they aim to expand their Organic Products across all verticals including health, wellness, daily consumables.